PSB points to four attributes for their products: Performance. Appearance. Value. And Reliability. Performance is the main objective in delivering products. PSB evaluates loudspeakers in an anechoic chamber, and compares them with room measurements and listener preferences in various rooms. Value is equally important. Appearance is also very important. Everyone has different tastes and PSB works hard to supply a broad range of sizes and applications (in-room, in-wall/in-ceiling, and in-cabinet styles) to appeal to everyone. And Reliability – it has to work. Along with performance, reliability is equally on the mind of the consumer purchasing audio equipment.